3 February 2025

The Hidden Costs of IT Downtime (& How To Avoid It)

IT downtime is more than just an inconvenience, it’s a costly, business-crippling event. When systems go offline, productivity stops, revenue plummets, and customer trust is shaken. According to Gartner, the average cost of IT downtime is a staggering £4,000 per minute, with larger organisations facing even higher losses, highlighting the need for resilient IT infrastructure and proactive maintenance to avoid these costly disruptions.

While the visible costs of IT downtime, lost productivity, customer dissatisfaction, reputational damage, and revenue loss are obvious, the hidden costs are just as impactful. Disrupted workflows and project delays can lead to lost productivity and can lead to a loss in revenue, while system unavailability frustrates customers, generates negative feedback, and causes potential customer loss, especially during peak times.

Prolonged outages can severely damage a company’s reputation as it can signal unreliability which can result in negative reviews, social media backlash and media coverage, with recovery often taking years. The financial toll is immediate, as businesses can miss sales opportunities and service-based businesses lose billable hours due to these operational setbacks.

The hidden costs of IT downtime

While the most visible costs of IT downtime are obvious, there are several hidden costs that businesses often overlook.

The most common causes of downtime

IT downtime doesn’t happen randomly. There are common causes that most businesses face and understanding these risks can help you mitigate them.

How to avoid IT downtime

Avoiding IT downtime is essential for ensuring business continuity and minimising disruptions. Here are a few strategies to help keep your systems up and running: