Raising your game with Equity
The Sports and Leisure sector depends significantly on technology and IT systems to manage daily operations, customer experiences, and data security needs.
For many years, Equity has been providing top-tier IT services and support to organisations within this industry, including many prominent football clubs, golf clubs and other sports and leisure related institutions.
We take pride in being at the forefront of understanding the intricate demands and goals of the sports and leisure sector.
Equity offers a full suite of IT solutions for the sports and leisure industry, designed to help improve operations, network performance, security, and communications. Our solutions and services enhance existing IT and support, developing ways of doing business in this fast-paced and increasingly changing sector.
We provide customised IT services and cloud hosting designed to help meet the demands of the modern sports business.
Our goal is to support your company’s IT strategy with reliable, secure, and scalable solutions. We take care of your technology so you can focus on what truly matters -serving your members and fans and driving the success of your club or business.
More than 70% of sports organisations experience some sort of breach every year.
Over the last decade, professional sports teams have experienced a significant increase in cybersecurity threats. Notably, a recent survey by the UK’s National Cyber Security Centre (NCSC) revealed that 70% of sports organisations face at least one cyberattack each year.
Additionally, sports fans have increasingly fallen prey to cyber criminals, with a 2023 report by Lloyds Bank indicating that fraudulent football ticket scams on social media have more than doubled compared to the previous year.
The sports industry’s unique complexity – encompassing both digital and physical events, a diverse range of sensitive customer and player information, and often an international reach -necessitates that organisations remain aware of various security threats.
AI is reshaping the sports sector in numerous ways and can enhance the competitiveness and efficiency of the organisation. One key example is AI’s ability to analyse extensive datasets to uncover patterns and trends. Such insights can be leveraged to enhance player performance, inform strategic decisions, and deepen the understanding of the game, as well as improve member and fan engagement and retention.
While the adoption of AI in the sports sector is still in its infancy, the possibilities for application are vast. As technology progresses, the sports industry will undoubtedly discover fresh and creative methods to implement it.
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